Scales In International Marketing

ISBN / BARKOD	: 9786057009746
Üretici	: Eğitim Yayınevi - Bilimsel Eserler
Yazar	: Merve Vardarsuyu
Sayfa Sayısı	: 162
Konu	Ekonomi / Yabancı Dilde Ekonomi Kitapları

Dr. Merve Vardarsuyu is a lecturer at Kutahya Dumlupinar University in Turkey. She received her BSc in Business Administration from Middle East Technical University and MSc in Marketing from Hacettepe University in Turkey. She was awarded a Ph.D. grant Yazının devamı...

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9786057009746

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135-210-0

Sayfa Sayısı

162

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2020-11-01

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Dr. Merve Vardarsuyu is a lecturer at Kutahya Dumlupinar University in Turkey. She received her BSc in Business Administration from Middle East Technical University and MSc in Marketing from Hacettepe University in Turkey. She was awarded a Ph.D. grant by The Republic of Turkey Ministry of National Education and earned her doctoral degree in International Marketing from Leeds University Business School in the UK. Her main teaching and research interests include international marketing, exporting, brand management, and marketing research.

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